This is a water-based pomade with a strong hold, high shine, and fresh citrus scent. The superior hold was formulated to grip your hair like a traditional petrolatum based pomade but will wash out with ease. Say good-bye to the annoying greasy residue of yesteryear! This pomade is easy to apply, will not flake and will shine and hold all day. Best of all, with just a bit of water you'll be able to re-activate the formula and restyle your hair if need be. For whatever style and occasion, the superior hold has become the go-to pomade of some of the most talented barbers and stylist in the hair industry.